Alison provides communications support to Alder’s education and charity clients. Her extensive knowledge of the education sector is a huge asset to clients wanting to build their profile.
With more than 30 years’ experience of education print and broadcast, she has served as education correspondent for national and local newspapers, worked on the BBC’s first education consumer programme and was a feature writer and columnist on the Times Educational Supplement.
Alison helps schools build strong reputations by devising and delivering impactful media relations campaigns. She helps schools initially spot their own great stories and then uses her wide-ranging contacts to garner publicity in the appropriate media outlets. Alison’s work has been instrumental in raising the profile of various clients and achieving the goal of strengthening both a school’s image and reputation in the public eye.
helping marketing staff at a leading independent school identify and produce positive press releases which reflected the school’s unique strengths. This has led to a steady stream of news stories celebrating the school’s successes appearing across print and online media.
working alongside the marketing and PR department of a well-known independent school to support the arrival of a new headteacher. As well as advising on communications strategy, Alison helped the new head produce and place thought leadership pieces in both parent-facing and business-to-business publications.
supporting various schools with internal communications, from drafting copy for prospectuses, to helping with wording for awards submissions and letters to parents, ensuring copy is clear, impactful and reflective of the school’s core values.
Get in touch
If you’d like to find out more about our services, enter your details and one of the team will be in touch. If you need urgent help, call us on 020 7692 5675.
