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Year-round reputation support for schools

Introducing Alder Assure: A specialist subscription service that helps in-house teams protect their reputation.

Alder Assure is a specialist subscription service that helps in-house teams protect their school’s reputation. Designed by one of the UK’s leading  education crisis PR agencies, Alder Assure provides services that will minimise the risk of reputational problems arising and help you deal with any crises that do occur.

Get a FREE sentiment report for your school this month

Alder Assure will provide your school with monthly online sentiment reports so you can benchmark your school’s reputation year-round. To receive your FREE report this month, please fill out your details and we will be in touch.

    What Alder Assure Includes

    Online media monitoring

    Monitoring your social media and digital channels in real time, our software will help you keep on top of breaking stories, enabling you to take swift action if necessary and alerting you to good news stories and opportunities as they arise.

    A dedicated account manager

    With Alder Assure you’ll receive your own account manager who will actively manage your media monitoring, respond quickly to your needs, and introduce you to one of our Specialist Partners should you need expert advice at any time.

    Consultancy support

    Your subscription package includes one hour a month of our specialists' time, which can be suited to your current needs. It can be taken in the form of crisis PR support, strategic advice or a monthly surgery where one of our Specialist Partners will be able to advise on any current issues you are facing, discuss trends in the sector, and share best practice learned from other cases.

    Access to a range of additional services at 15% discount

    Should you need additional services such as professional media training, the drafting of communications to stakeholders around issues or expert ongoing consultancy during a crisis, then you will receive 15% off our usual fees. This will ensure that as well as providing year-round reassurance, your Alder Assure investment will pay for itself over time.

    Sentiment report and newsletters

    To give you an overview of why you are being mentioned online, we will provide a monthly analysis report showing how your reputation is evolving over time and how you compare to your peers.

    Quarterly newsletters

    Our quarterly newsletter will keep you abreast of media trends in reporting education stories including tips of handling journalists and best practice learning from recent anonymised cases.

    Alder Assure Subscription

    Alder Assure support is charged at a fixed fee of £395 per month for a minimum of 12 months by Standing Order

    *All rates are exclusive of VAT and there is an 8% service charge for administration fees.

    Frequently Asked Questions

    • Monitor your reputation through media monitoring and realtime alerts
    • Benchmark your reputation with monthly sentiment reports
    • Access to Specialist Partners who have extensive experience working within education and the media
    • Risk management tool to prevent long term reputational damage
    • Allows you and your colleagues to be prepared for any crisis that could happen
    • Keeps you up to date with education reporting, best practice and trends in the sector
    • In the event of a crisis occuring, this subscription will reduce costs on any ad hoc services you will require 

    Having advised the UK education sector for over a decade, there are very few issues we have not dealt with. Together we have the skills and experience to advise you on any issue, no matter how unusual, controversial, or challenging it may seem.  

    • Crisis PR and issues management for actual cases
    • Crisis PR manuals to build organisational resilience
    • Media training
    • Press releases and drafting one-off announcements
    • Reviewing your internal communications
    • Merger, acquisition, and closure communications
    • Annual audit of crisis communications protocols
    • Virtual press office
    • Diagnostic reviews of capabilities
    • Post-crisis support
    • Support with proactive positive PR