A start-up company in the travel sector needed help with drawing up a crisis protocol from scratch.
Alder worked closely with the client’s senior team to identify a range of likely crisis scenarios. We then drafted carefully tailored crisis communications plans and carried out a simulation – effectively a ‘dress rehearsal’ – to see how the company performed. We also provided regular briefings and updates about best practice, and, as the company develops, we continue to act as a sounding board and specialist adviser.
The detailed work carried out by Alder equipped this new and rapidly expanding company with firm foundations upon which to build a range of policies and procedures that could instantly be applied in the event of a crisis.
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