Working with the UK’s leading lawyers, we regularly represent high profile businesses across the food & drink industry.
When a crisis occurs within the food and beverage industry, a swift and comprehensive PR response is often the only way to stop a small, localised issue from spiralling into a national public health crisis.
Operating as specialist crisis communication advisors within the food service industry, the PR experts at Alder have the experience and knowledge to assist businesses across all areas of this diverse sector. Skilled at quickly addressing issues as they arise, our team works to limit any potential fallout associated with large-scale, business-critical crises. How these events are handled by companies can have a lasting effect on public opinion and, in such a competitive environment, protecting brand loyalty and reputation is a key element of success.
A public matter by nature, food and drink PR crises have the potential to inspire unregulated public fear, which in turn could result in immeasurable and permanent damage to responsible parties. Taking a proactive approach to the prevention of food hysteria, our skilled food PR practitioners have developed a keen understanding of the issues commonly faced by food and beverage manufacturing companies, restaurants in the food service industry, and product distribution companies such as supermarkets. Such issues include:
As a well-respected food and beverage PR agency, we advise clients across the UK and regularly train in-house teams to prepare them for a wide range of crisis situations. Brand protection and public perception are key, and our joint approach of putting in place flexible preventive measures and providing immediate crisis support helps to ensure they remain at the forefront of any response.
The services provided by our food and drink PR experts include:
Whether you’re planning ahead and want to set up a comprehensive early warning system to remain alert to any and all potential crises, or are in the midst of a growing crisis and are in need of immediate assistance, the team of PR experts at Alder are on-hand to help.
Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 0207 692 0691 or fill the form and we will get back to you as soon as possible.