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PR Support for Care Homes

Issues which may require specialist communications management include:

We offer a range of services to assist care homes with their public relations and reputation management. These services include crisis communication planning; onsite media training; and crisis PR support.

You never know when a crisis is going to hit you. An ordinary day can turn into a very stressful one in our line of work, rapidly and without warning. It is excellent to know that you can turn to someone for expert advice but also a calm and friendly supportive team who know precisely what you are going through.

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Our PR services for care homes include:

Crisis PR Support

Should a PR crisis arise for any reason, we offer full crisis communications support. This includes liaising with your legal team; understanding any constraints on what you can say; drafting public statements and ‘lines to take’; handling media enquiries on your behalf; and drafting communications for multiple stakeholder groups. This will help you stay in control and project a positive and confident image during any crisis event.

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Reputation Audit

Care homes rely on their reputation, so understanding what other people think of your business is essential for good decision-making and PR planning. Our reputation audit will inform your public relations strategy by building up a 360 degree picture of how you are perceived, identifying strengths to be celebrated and weaknesses to be tackled.

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Media Training

If a PR crisis hits then it will make all the difference if your spokespeople have been professionally media trained so they feel confident in communicating your key messages consistently and clearly.

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Culture Check®

Our exclusive Culture Check® service can help you to identify and resolve cultural problems before they become a public relations issue. This can allow you to nip underlying issues in the bud before they’re exposed.

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Crisis Planning

A quick response to a communications crisis is important and can be made far easier if you have a crisis plan in place. Our team will work with you to build a bespoke crisis PR manual. This is not a policy, but a practical walk-through guide which will help you communicate swiftly and effectively should the worst happen.

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Here to help

Our clients rely on us to manage a wide range of sensitive issues. For a free, no obligation conversation please phone us on 0207 692 0691 or fill the form and we will get back to you as soon as possible.