PR SUPPORT FOR CARE HOMES
The care home sector attracts much media scrutiny. We give crisis PR advice to numerous private care home businesses – from small independents to large companies – when they are facing challenging times.
Issues which may require specialist communications management include:
- Abuse allegations
- Deaths and inquests
- Regulatory failings
- Hostile campaigns by relatives
We offer a range of services to assist care homes with their public relations and reputation management. These services include crisis communication planning; onsite media training; and crisis PR support.
OUR CARE HOME PR SERVICES
Crisis PR support
Should a PR crisis arise for any reason, we offer full crisis communications support. This includes liaising with your legal team; understanding any constraints on what you can say; drafting public statements and ‘lines to take’; handling media enquiries on your behalf; and drafting communications for multiple stakeholder groups. This will help you stay in control and project a positive and confident image during any crisis event.
Care homes rely on their reputation, so understanding what other people think of your business is essential for good decision-making and PR planning. Our reputation audit will inform your public relations strategy by building up a 360 degree picture of how you are perceived, identifying strengths to be celebrated and weaknesses to be tackled.
If a PR crisis hits then it will make all the difference if your spokespeople have been professionally media trained so they feel confident in communicating your key messages consistently and clearly.
Our exclusive Culture Check® service can help you to identify and resolve cultural problems before they become a public relations issue. This can allow you to nip underlying issues in the bud before they’re exposed.
A quick response to a communications crisis is important and can be made far easier if you have a crisis plan in place. Our team will work with you to build a bespoke crisis PR manual. This is not a policy, but a practical walk-through guide which will help you communicate swiftly and effectively should the worst happen.