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X-WR-CALNAME:Alder
X-WR-CALDESC:Sound Strategy. Good Advice.
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DTSTART:20260329T020000
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DTSTART;TZID=Europe/London:20260219T000000
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DTSTAMP:20260109T185948Z
CREATED:20260109
LAST-MODIFIED:20260109
PRIORITY:5
SEQUENCE:2
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SUMMARY:Cranfield School of Management Masterclass: Leading Through Crisis
DESCRIPTION:\nOn 19 February, Tim Toulmin, Managing Director of Alder, will deliver a Crisis Communications masterclass at Cranfield School of Management for students on the MSc Marketing and Leadership Programme.\n\n\nThis session will offer practical insights and clear guidance on what leaders should do and say when an unexpected crisis hits. Drawing on real-world experience, Tim will explore the importance of planning, and how decisions made under pressure shape reputation, influence stakeholder trust, and can ultimately define careers.\n\n\nFrom managing scrutiny to communicating with clarity and credibility, this masterclass is designed for future leaders who want to understand how to lead when the stakes are highest.\n\n\n\n\n
URL:https://www.cranfield.ac.uk/som
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