020 7692 5675 enquiries@alder-uk.com



We support the UK’s schools with expert communication and management advice.


From traditional public relations services to strategic support for your leadership team, our role is to keep you firmly on the front foot while easing the pressure on individuals and enhancing the quality of your decision-making.

Alder started life as a crisis PR specialist – but has grown in response to client feedback and now offers a full range of services designed to protect and enhance schools’ reputations.



News house

We will build your profile by engaging with journalists; writing copy for letters, websites and brochures; highlighting opportunities in the education press; and building media relationships.

Crisis handling and PR

We can act swiftly to help you retain control and protect your school’s reputation when trouble strikes out of the blue.

Outsourced press office

Ensure you are always ready for media inquiries by subscribing to our low-cost outsourced press office service.  It’s free to set up – you only pay for what you use.  And the office is manned 7 days a week so there is always someone on hand to advise on breaking news stories.

Social and digital media monitoring

An essential reputation management tool in the 24-hour media age. We will monitor your school’s online reputation and advise on rapid action and counter measures that can be applied if necessary.

Training for governors

Alder offers a range of bespoke workshops, presentations and simulations to help improve governors’ awareness of threats and opportunities and improve the quality of the decision-making.



You never know when a crisis is going to hit you. An ordinary day can turn into a very stressful one in our line of work, rapidly and without warning. It is excellent to know that you can turn to someone for expert advice but also a calm and friendly supportive team who know precisely what you are going through.



Alder were highly responsive from the first call and throughout the process. They were highly professional, very thorough, covered all angles, gave excellent advice and were quick to respond when we needed answers.


Director of Marketing and Communications

Based on our 2017 Customer Satisfacion Survey…


of clients said we were very responsive.


of schools said our advice was great value for money.


of clients would recommend us to a fellow colleague.


of respondents were very satisfied with the service provided.

Our clients in the education sector rely on us to manage a wide range of sensitive issues such as parent disputes, staff problems, pupil exclusions, legal actions, and accidents involving pupils or staffs. For a free, no obligation conversation please  phone us on 020 76925675 or fill the form and we will contact you back. 

Get in touch


25 Sackville Street, London W1S 3AX


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